Vitamix owners know from personal experience that their Vitamix blenders produce the best “blends” on the market. Vitamix has developed a way to objectively validate these assertions!
Introducing the BQI (Blend Quality Index). Click Here to learn more about the BQI.
Vitamix designs every aspect of their blenders (I prefer to call them Total Nutrition Centers) to work in unison to create an unquestionably superior end result. The motor strength, the material quality in the blades, the shape and design of the container, the tamper, the controls – every aspect of every component of a Vitamix is built for quality and performance!
Competitors often claim that their “features” are superior. For example, one might claim that they have more horsepower, but “features” don’t equal performance. You can have greater input power without having greater output power. In other words, more power measured at one point going into a design does not always translate into more power as measured at another point in the design.
What really matters to the end user (where the rubber meets the road) is the final product.
Now there is an objective way to measure the end result. Marketing claims don’t really matter to a busy mom trying to get her toddler who doesn’t like “chunkies” to drink a SMOOTHie, or a budding chef trying to achieve the smoothest sauces. What really matters is the final product. The Vitamix is hands down the best machine for getting the smoothest blends, and this can be proved.
Vitamix Blenders (aka Total Nutrition Centers ?) without question produce the smoothest blends. This is what really matters, and this is how the competitor’s claims should be evaluated.
If you want the best blend, buy the blender guaranteed to give you the best blend. Hopefully the BQI will catch on as an industry standard measure of quality, but in the meantime do your own test. Find a way to try before you buy. Once you compare (for example) a green smoothie with Kale and blackberry seeds made in a Vitamix to the same recipe in any other blender, you will know from your own personal experience that a Vitamix is the superior product.
A “cheaper” alternative might seem better. Sadly, many people go through 1, 2, 3, 4, even 5-6 different blenders before they finally realize that the adage, “quality only hurts once” is true. Save yourself the expense and heartache. Don’t waste your time and money on inferior products.
How many blenders did you go through before you ended up with a Vitamix? Share your story in the comments below!
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By Lea Ann Savage – Copyright 2016